The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration issues for users…
As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is
A heatmap (sometimes referred to as a heat map) is a tool, app, or platform that records how visitors interact with your site, converting the
An A/B testing tool compares two versions of a website, app, or page to determine the best-performing version of all tested variants. It’s usually done
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs
